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~subject:"Social Web"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Social Web
Advertising
192
Werbung
192
Advertising effects
145
Werbewirkung
145
Consumer behaviour
109
Konsumentenverhalten
109
Internet marketing
69
Online-Marketing
69
Social web
39
Brand management
27
Markenführung
27
advertising
20
Brand image
15
Markenimage
15
Corporate Social Responsibility
12
Corporate social responsibility
12
Emotion
12
Psychology of advertising
12
Werbepsychologie
12
social media
11
Bibliometrics
10
Bibliometrie
10
Gender
10
Geschlecht
10
Personality psychology
10
Persönlichkeitspsychologie
10
persuasion knowledge
10
Humor
9
Luxury goods
9
Luxusgüter
9
Public relations
8
Viral marketing
8
Virales Marketing
8
Öffentlichkeitsarbeit
8
Brand
7
Cognition
7
Corporate disclosure
7
Kognition
7
Markenartikel
7
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39
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English
39
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Cho, Chang-Hoan
3
Choi, Yung Kyun
2
Hudders, Liselot
2
Janssen, Loes
2
Li, Minjie
2
Park, Jin Seong
2
Poels, Karolien
2
Schouten, Alexander P.
2
Song, Hayeon
2
Veirman, Marijke de
2
Youn, Seounmi
2
Ahn, Sun Joo
1
Alhabash, Saleem
1
Amrehn, Jana
1
An, Soontae
1
Bigné Alcañiz, J. Enrique
1
Brady, Mairead
1
Breves, Priska
1
Chang, Yaping
1
Cheong, Yunjae
1
Choi, Hojoon
1
Choi, Sungchul
1
Croes, Emmelyn A. J.
1
De Jans, Steffi
1
Dellicompagni, Tanya
1
Deng, Lichen
1
Deng, Tao
1
Dens, Nathalie
1
Diwanji, Vaibhav Shwetangbhai
1
Dodoo, Naa Amponsah
1
Einwiller, Sabine
1
Ge, Jiaoju
1
Ha, Sieun
1
Heidenreich, Anna
1
Huang, Xun Irene
1
Huang, Yan
1
Huh, Jisu
1
Jeong, Hyun Ju
1
Kang, Moon Young
1
Ke, Li
1
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International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
19
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
10
Journal of retailing and consumer services
10
Journal of advertising research
9
Journal of current issues and research in advertising
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Psychology & marketing
7
Cogent business & management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Springer eBook Collection
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of advertising
4
Research
4
Technological forecasting & social change : an international journal
4
CESifo working papers
3
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of internet commerce
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of applied business research
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Corporate communications : an international journal
2
Documentos de trabajo
2
Electronic commerce research
2
European Advertising Academy
2
Europäische Kulturen in der Wirtschaftskommunikation
2
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ECONIS (ZBW)
39
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The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
2
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
3
Newsfeed native advertising on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance
Youn, Seounmi
;
Kim, Seunghyun
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 651-683
Persistent link: https://www.econbiz.de/10012200311
Saved in:
4
Introduction to the special issue: new trends in digital and social media advertising
Cho, Chang-Hoan
;
Park, Jin Seong
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 821-823
Persistent link: https://www.econbiz.de/10012200329
Saved in:
5
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
6
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
7
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
8
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
9
Digital advertising : present and future prospects
Lee, Heejung
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 332-341
Persistent link: https://www.econbiz.de/10012200488
Saved in:
10
New trends in digital and social media advertising
Cho, Chang-Hoan
(
ed.
);
Park, Jin Seong
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200498
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