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~subject:"Social Web"
~subject:"Marktforschung"
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Social Web
Marktforschung
Advertising
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Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
41
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
19
Journal of business research : JBR
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
11
Journal of advertising research
11
Journal of retailing and consumer services
10
Journal of marketing communications
9
Journal of current issues and research in advertising
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
7
Cogent business & management
6
Journal of marketing research : JMR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Springer eBook Collection
5
Technological forecasting & social change : an international journal
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic commerce : IJEC
4
International journal of market research
4
Journal of advertising
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Prentice-Hall international series in management
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Research
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SpringerLink / Bücher
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CESifo working papers
3
Ekonomista : czasopismo poświe̜cone nauce i potrzebom życia
3
European Advertising Academy
3
European journal of marketing : EJM
3
Health marketing quarterly
3
International journal of technology marketing : IJTMkt
3
International's series in marketing
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
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ECONIS (ZBW)
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1
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
2
Syntax complexity and presentation order as determinants of comprehension in print advertisements
Jae, Haeran
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 522-532
Persistent link: https://www.econbiz.de/10008825713
Saved in:
3
Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag
;
Hsieh, Yi-ching
;
Lee, Monle
;
Shen, Chung-han
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10010399894
Saved in:
4
An investigation of Egyptian consumers’ attitudes toward ethical issues in advertising
Mostafa, Mohamed M.
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10009238594
Saved in:
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