//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modelle der computergestützten...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,385
Marktforschung
12,299
Deutschland
7,624
Theorie
6,582
Market research
6,574
Theory
6,540
Germany
6,154
Marketingmanagement
5,192
Computerized method
4,884
Computerunterstützung
4,884
Marketing management
4,633
Consumer behaviour
4,561
Konsumentenverhalten
4,447
marketing
2,592
Relationship marketing
2,454
Beziehungsmarketing
2,449
USA
2,432
Electronic Commerce
2,293
United States
2,069
Management
2,025
Strategisches Management
1,962
Unternehmen
1,950
Werbung
1,898
Verbraucherverhalten
1,878
Brand management
1,845
Markenführung
1,839
Markenpolitik
1,749
Kundenmanagement
1,642
Internet
1,636
Online-Marketing
1,435
Innovation
1,320
Internet marketing
1,318
Marketingtheorie
1,185
Advertising
1,148
E-commerce
1,144
Erfolgsfaktor
1,144
Marketing theory
1,137
Agribusiness
1,103
Aufsatzsammlung
1,069
Vereinigte Staaten
1,063
more ...
less ...
Online availability
All
Free
10,049
Undetermined
9,960
Type of publication
All
Book / Working Paper
48,688
Article
20,654
Journal
710
Other
529
Database
1
Type of publication (narrower categories)
All
Article in journal
8,103
Aufsatz in Zeitschrift
8,103
Hochschulschrift
5,989
Thesis
4,271
Aufsatz im Buch
3,601
Book section
3,601
Graue Literatur
3,406
Non-commercial literature
3,406
Collection of articles of several authors
2,910
Sammelwerk
2,910
Dissertation u.a. Prüfungsschriften
2,319
Lehrbuch
2,140
Aufsatzsammlung
2,016
Textbook
1,711
Bibliografie enthalten
1,456
Bibliography included
1,456
Working Paper
1,447
Konferenzschrift
1,431
Arbeitspapier
1,315
research-article
1,150
Case study
845
Fallstudie
845
Conference proceedings
675
Ratgeber
588
Guidebook
517
Handbook
451
Handbuch
451
Bibliographie
338
review-article
300
Glossar enthalten
274
Glossary included
274
Amtsdruckschrift
259
Government document
259
Wörterbuch
207
Festschrift
196
Congress Report
185
conceptual-paper
177
review
177
Reprint
165
Fallstudiensammlung
155
more ...
less ...
Language
All
English
29,673
German
26,507
Undetermined
12,880
French
682
Hungarian
564
Russian
194
Polish
174
Spanish
93
Swedish
68
Italian
59
Dutch
52
Romanian
43
Danish
33
Portuguese
32
Ukrainian
30
Croatian
22
Lithuanian
21
Czech
18
Finnish
18
Bulgarian
11
Turkish
11
Slovak
6
Norwegian
5
Serbian
5
Multiple languages
3
Slovenian
3
Afrikaans
2
Arabic
2
Modern Greek (1453-)
2
Chinese
2
Old English (ca. 450-1100)
1
Estonian
1
Japanese
1
Kazakh
1
Macedonian
1
Nepali
1
more ...
less ...
Author
All
Bruhn, Manfred
318
Meffert, Heribert
283
Kotler, Philip
278
Pepels, Werner
227
Homburg, Christian
190
Wiedmann, Klaus-Peter
167
Huber, Frank
163
Bauer, Hans H.
131
Belz, Christian
115
Fritz, Wolfgang
106
Diller, Hermann
102
Tomczak, Torsten
100
Irwin, Scott H.
94
Esch, Franz-Rudolf
88
Backhaus, Klaus
86
Kreutzer, Ralf T.
86
Ahlert, Dieter
83
Sheth, Jagdish N.
81
Kuß, Alfred
77
Malhotra, Naresh K.
76
Herrmann, Andreas
74
Albers, Sönke
73
Kleinaltenkamp, Michael
71
Burmann, Christoph
69
Kaiser, Harry M.
68
Heinemann, Gerrit
67
McDonald, Malcolm
67
Reinecke, Sven
67
Silberer, Günter
67
Kirchgeorg, Manfred
66
Kapferer, Clodwig
65
Sträßer, Anne-Katrin
65
Aaker, David A.
63
Dichtl, Erwin
63
Unger, Fritz
63
Wilson, William W.
62
Good, Darrel L.
61
Hruschka, Harald
58
Olbrich, Rainer
58
Simon, Hermann
55
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
566
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
American Marketing Association
132
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Verlag Dr. Kovač
82
European Society for Opinion and Marketing Research
80
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Institut für Demoskopie Allensbach
69
IGI Global
65
European Productivity Agency
64
Haufe-Lexware GmbH & Co. KG
55
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
OECD
49
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Springer Gabler <Firma>
44
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Springer-Verlag GmbH
40
Western Agricultural Economics Association - WAEA
40
Gesellschaft für Konsum-, Markt- und Absatzforschung
37
National Bureau of Economic Research
37
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
De Gruyter Oldenbourg
32
Fördergesellschaft Marketing an der Universität Augsburg
32
Springer International Publishing
32
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,661
European Journal of Marketing
463
Journal of marketing research : JMR
410
Europäische Hochschulschriften / 5
379
Springer eBook Collection
370
Gabler Edition Wissenschaft
367
Springer eBook Collection / Business and Economics
362
Journal of business research : JBR
279
Research
258
Journal of marketing
247
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Lehrbuch
195
Jahrbuch der Absatz- und Verbrauchsforschung
156
Overseas business reports : OBR
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
essentials
141
Management science : journal of the Institute for Operations Research and the Management Sciences
136
Management Science
132
Journal of Agricultural and Applied Economics
130
Journal of the Academy of Marketing Science
130
Hamburger Schriften zur Marketingforschung
117
Journal of marketing management : MM
111
Journal of Consumer Marketing
110
International journal of market research : JMRS ; the journal of the Market Research Society
106
European journal of marketing : EJM
104
Gabler Research
100
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
99
International Food and Agribusiness Management Review
94
Journal of advertising research
92
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
91
Innovatives Markenmanagement
91
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
90
Journal of marketing education : JME
88
Marketing : ZFP ; journal of research and management
88
Neue betriebswirtschaftliche Forschung : Nbf
87
Springer eBook Collection / Business and Management
87
Qualitative market research : an international journal
85
Wirtschaftswissenschaft
85
more ...
less ...
Source
All
ECONIS (ZBW)
41,649
USB Cologne (EcoSocSci)
18,047
RePEc
6,385
Other ZBW resources
2,105
BASE
1,842
EconStor
273
USB Cologne (business full texts)
185
OLC EcoSci
82
ArchiDok
14
more ...
less ...
Showing
1
-
10
of
70,582
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
-Management mit Multimedia : neue Medien, neue Märkte, neue Chancen
Wamser, Christoph
(
ed.
);
Fink, Dietmar
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000620087
Saved in:
2
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
3
Handbuch Database
Marketing
Link, Jörg
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000623450
Saved in:
4
Marketingkommunikation mit neuen Medien : zukunftsfähige Konzepte für den Mittelstand
Pradel, Marcus
-
1997
Persistent link: https://www.econbiz.de/10000628880
Saved in:
5
Multimedia-Kommunikation : systematische Planung und Umsetzung eines interaktiven Marketinginstruments
Bruhn, Manfred
-
1997
Persistent link: https://www.econbiz.de/10000630042
Saved in:
6
Veränderungsprozesse des elektronischen Marketings durch neue Entwicklungen der Informations- und Kommunikationstechnologien
Kuntz, André
-
1996
Persistent link: https://www.econbiz.de/10000602006
Saved in:
7
Handbuch des Electronic
Marketing
: Funktionen und Anwendungen der Informations- und Kommunikationstechnik im
Marketing
Hermanns, Arnold
(
ed.
);
Flegel, Volker
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000088250
Saved in:
8
Computergestützte Entscheidungshilfen im
Marketing
: die Integration informationsorientierter, modellorientierter und wissensbasierter Ansätze im Rahmen eines Systems zur Unterstüt...
Both, Martin
-
1989
Persistent link: https://www.econbiz.de/10009701120
Saved in:
9
Touch. Point. Sieg : Kommunikation in Zeiten der digitalen Transformation
Schüller, Anne M.
-
2016
ganzheitliche unternehmerische Umsetzungskonzepte, Content-
Marketing
, Communities und Crowdsourcing. Schüller stellt auch ein neues …
Persistent link: https://www.econbiz.de/10011471651
Saved in:
10
Challenges of expanding Internet : e-commerce, e-business, and e-government : 5th IFIP Conference e-Comerce, e-Business, and e-Government (I3E'2005), October 28-30, 2005, Poznán, P...
Funabashi, Matohisa
(
ed.
);
Grzech, Adam
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003053113
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->