Select Products are equity-linked life insurances with investment guarantee in the German market which – in contrast to typical guaranteed equity-linked products – are constructed by using a traditional life insurance contract and suitably leveraging the annual surplus distribution. In this...

Innovation, which is defined as the "beating heart of the economy of the twenty-first century", is one of the key elements of economic policy and competitiveness. Together with entrepreneurship creates a set of factors conducive to the economic development. Innovations are also challenging for...

Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On an average, businesses spend six times more to acquire customers than they do to keep them. Therefore, many firms are now paying more attention to their...