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Strategies in sports marketing : technologies and emerging trends

Alonso Dos Santos, Manuel (ed.) - 2014

sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in … highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies …-Moreno, Vicente Añó-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master …

Persistent link: https://www.econbiz.de/10011728007

Advanced topics in information technology standards and standardization research.

Jakobs, Kai (contributor) - 2006

This series of books features the most current research findings in all aspects of IT standardization research, from a diversity of angles, traversing the traditional boundaries between individual disciplines. Volume 1 presents a collection of chapters addressing a variety of aspects related to...

Persistent link: https://www.econbiz.de/10011725778

Cases on worldwide e-commerce : theory in action

Raisinghani, Mahesh Sukhdev (contributor) - 2010

situations and challenges for a world in which IT is no longer restricted by corporate walls. …

Persistent link: https://www.econbiz.de/10011725881

Contemporary research in e-branding

Bandyopadhyay, Subir (contributor) - 2009

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

Persistent link: https://www.econbiz.de/10011725926

Cyber-security and global information assurance : threat analysis and response solutions

Knapp, Kenneth J. (contributor) - 2009

The increasing societal dependence on information technology has pushed cyber-security to the forefront as one of the most urgent challenges facing the global community. This book provides a valuable resource for academicians and practitioners by addressing the most pressing issues facing...

Persistent link: https://www.econbiz.de/10011725948

Cyber terrorism : political and economic implications

Colarik, Andrew M. - 2006

This book is a cyber terrorism brief that outlines many of the recent terrorist activities, political objectives, and their use of cyberspace. Much of this book is dedicated to illustrating the use of the global information infrastructure by terrorists for the communication and coordination of...

Persistent link: https://www.econbiz.de/10011725949

Data-exchange standards and international organizations : adoption and diffusion

Thomas, Josephine Wapakabulo - 2010

Despite the significance and potential benefits of data-exchange standards, a void remains in literature of a research publication dedicated to its barriers and critical success factors. This book establishes factors related to the implementation and dissemination of data-exchange standards....

Persistent link: https://www.econbiz.de/10011725967

Developing successful ICT strategies : competitive advantages in a global knowledge-driven society

Rahman, Hakikur (contributor) - 2008

This book collects an authoritative core of research investigating the notion that information communication technologies (ICTs) have the potential to improve the lives of people and contribute to enhancing social conditions in developing countries through such concepts as the Knowledge Society,...

Persistent link: https://www.econbiz.de/10011725984

Digital watermarking for digital media

Seitz, Juergen (contributor) - 2005

This book discusses the new aspects of digital watermarking in a worldwide context. Approached not only from the technical side, but the business and legal sides as well, it discusses digital watermarking as it relates to many areas of digital media. Broad in its approach, the book provides a...

Persistent link: https://www.econbiz.de/10011726001

Distributed multimedia databases : techniques and applications

Shih, Timothy K. - 2003

In the last few years, we have observed an explosive growth of multimedia computing, communications, and applications. This revolution is transforming the way people live, work, and interact with each other and is impacting the way business, government services, education, entertainment and...

Persistent link: https://www.econbiz.de/10011726005

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