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A unified version of London 2012 : new-media coverage of gender, nationality, and sport for Olympics consumers in six countries

Eagleman, Andrea; Burch, Lauren M.; Vooris, Ryan - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 457-470

Persistent link: https://www.econbiz.de/10010393248

Human rights issues in host countries of the Olympic Games and resulting differences in consumer evaluations

Koenigstorfer, Joerg - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 295-314

Persistent link: https://www.econbiz.de/10014282767

Drivers of brand image improvement in sports-event sponsorship

Grohs, Reinhard - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 391-420

Persistent link: https://www.econbiz.de/10011567052

Can sports sponsorship affect consumers' motivation for sports consumption?

Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922

Persistent link: https://www.econbiz.de/10013357208

The effect of perceived motivation of sports sponsorship : evidence from basketball fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

Persistent link: https://www.econbiz.de/10011515949