kutatási területek váltak meghatározóvá. --- This paper aims to show the development of sport business research in Hungary over … research they processed the academic journal articles of sport business published in Hungarian language journals between 2003 … and 2018. Apart from journals of sport science, management and business journals published in Hungary were also selected …

With the increase of international sports events in Hungary, their number, size, coverage, required investments, social …. The empirical research used quantitative methods, obtaining residents’ opinions of international sports events before and … after the event. The paper shows that a general positive opinion of international sports events is positively correlated …

Sporting events are central to the world of professional sports, making the acceptance and support of these events … properties. The results indicate that attitude has a significantly positive effect on perceived positive impacts of sports events … impacts of sporting events (>=-0.42). In addition, there is a strong direct effect between positive attitudes towards sports …