pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Acknowledgments -- Contributors -- Introduction / Paulina Bren and Mary Neuburger -- Living large : introduction -- Tuzex and the hustler : living it up in Czechoslovakia / Paulina Bren -- Utopia gone terribly right : plutonium's "gated communities" in the Soviet Union and the United States /...