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~type_genre:"Aufsatz in Zeitschrift"
~subject:"Werbung"
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Lockvogelwerbung : die werbepo...
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Werbung
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Eisend, Martin
36
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
24
Dahlén, Micael
21
Gierl, Heribert
21
Septianto, Felix
21
Yoon, Sukki
20
Rosengren, Sara
19
Huh, Jisu
18
Stafford, Marla Royne
18
Yoon, Hye Jin
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Dens, Nathalie
14
Karray, Salma
14
Choi, Yung Kyun
13
Moser, H. R.
13
Wilson, Rick T.
13
Wu, Linwan
13
Carlson, Les
12
Chang, Chingching
12
Hudders, Liselot
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Chan, Kara
11
Evans, Nathaniel J.
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Hayes, Jameson L.
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King, Karen Whitehill
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Torres, Ivonne M.
11
Tremblay, Victor J.
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
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1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
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Journal of advertising research
202
International journal of advertising : the review of marketing communications
191
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
157
Journal of business research : JBR
152
Journal of marketing communications
140
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
European journal of operational research : EJOR
60
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Psychology & marketing
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
40
Young consumers : insight and ideas for responsible marketers
35
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
Asia Pacific journal of marketing and logistics
22
International journal of consumer studies
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ECONIS (ZBW)
5,373
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1
Image advertising under unfair competition law and the Benetton campaign
Hartwig, Henning
- In:
IIC : international review of intellectual property and …
32
(
2001
)
7
,
pp. 777-794
Persistent link: https://www.econbiz.de/10001632068
Saved in:
2
Die wettbewerbsrechtliche Beurteilung von Werbemaßnahmen gesetzlicher Krankenkassen : am Beispiel der werbenden Ankündigung von Modellvorhaben
Koenig, Christian
;
Engelmann, Christina
;
Hentschel, Kristin
- In:
Wettbewerb in Recht und Praxis : wrp
49
(
2003
)
7
,
pp. 831-838
Persistent link: https://www.econbiz.de/10001769564
Saved in:
3
Wettbewerbsrechtliche Regelung von diskriminierenden Werbeaussagen : Notwendigkeit oder abzulehnende Geschmackszensur?
Ruess, Peter
;
Voigt, Sebastian
- In:
Wettbewerb in Recht und Praxis : wrp
48
(
2002
)
2
,
pp. 171-177
Persistent link: https://www.econbiz.de/10001657448
Saved in:
4
Health insurance competition in Germany : the role of advertising
Becker, Bettina
;
Übelmesser, Silke
- In:
Schmollers Jahrbuch : journal of contextual economics
130
(
2010
)
2
,
pp. 169-193
Persistent link: https://www.econbiz.de/10003984315
Saved in:
5
Rechtspolitische Aspekte des Verbraucherschutzes
Löwe, Walter
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
55
(
1975
)
9
,
pp. 446-448
Persistent link: https://www.econbiz.de/10011503753
Saved in:
6
Der Einfluß der Kultur auf die Standardisierbarkeit erlebnisbetonter
Werbung
: eine empirische Untersuchung in
Deutschland
, Frankreich und der
Schweiz
Dmoch, Thomas
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10001457819
Saved in:
7
Imperfect competition models and commodity promotion evaluation : the case of US generic milk advertising
Suzuki, Nobuhiro
- In:
Journal of agricultural and applied economics
29
(
1997
)
2
,
pp. 315-325
Persistent link: https://www.econbiz.de/10001231875
Saved in:
8
Perfect versus imperfect direct advertising, and market performance
Esteban, Lola
;
Hernández, José M.
- In:
Journal of economics
122
(
2017
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011743297
Saved in:
9
Optimal generic advertising under bilateral imperfect competition between processors and retailers
Chung, Chanjin
;
Eom, Youg Sook
;
Yang, Byung Woo
- In:
Agribusiness : an internat. journal
30
(
2014
)
4
,
pp. 438-455
Persistent link: https://www.econbiz.de/10011313358
Saved in:
10
Optimal commodity promotion when downstream markets are imperfectly competitive
Zhang, Mingxia
;
Sexton, Richard J.
- In:
American journal of agricultural economics
84
(
2002
)
2
,
pp. 352-365
Persistent link: https://www.econbiz.de/10001683995
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