In this study, we examine the impacts of retail promotions and flu/cold incidences on the demand for orange juice using …-section time-series pooling technique proposed by Parks was used to estimate the demand parameters. Results show that flu …/cold incidences increased the effectiveness of retail promotions on the demand for orange juice. …

This study examined the relationship between the unemployment rate and the demand for OJ. Based on the demand estimates … obtained, the hypothesis that unemployment is having a significant negative impact on OJ demand cannot be refuted. Over the … sample period, the unemployment rate increased by about 4.5 points, resulting in a 7.7% to 12.6% decline in OJ demand, based …

The demand for OJ in Europe, and in particular the own-price elasticity of demand, has been difficult to estimate due …, estimates of the impacts of factors such as own-price on Europe’s OJ demand are critical for understanding the market. The …

A recent study by Dong and Leibtag found coupons were effective in increasing fruit and vegetable demand. The current … study supports these finding for the OJ product group. The analysis focused on the informational/advertising or demand shift …

the impacts of these two hurricanes on the demand for OJ in markets around the Gulf Coast areas. …

A demand system model differentiating goods by origin is developed to examine impacts of duty drawback on U.S. orange …