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Building shopping arousal through direct marketing in retail environment
Rajagopal - In: Journal of promotion management : JPM 16 (2010) 4, pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
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An inquiry into direct selling practices in Mexico : analysis of internal and external fit
Reyes, Lucía Fernández; Rajagopal - In: International journal of business competition and … 3 (2013) 1, pp. 89-102
Persistent link: https://www.econbiz.de/10009752632
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An inquiry into direct selling practices in Mexico : analysis of internal and external fit
Reyes, Lucía Fernández; Rajagopal - In: International journal of business competition and … 3 (2013) 1, pp. 89-102
Persistent link: https://www.econbiz.de/10010148104