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From the periphery to the core : embedding social marketing in the strategic DNA of all social programmes
French, Jeff - In: Contemporary issues in social marketing, (pp. 6-20). 2013
Persistent link: https://www.econbiz.de/10011431898
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Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science
Eagle, Lynne C.; Case, Peter; Low, David R. - In: Contemporary issues in social marketing, (pp. 21-40). 2013
Persistent link: https://www.econbiz.de/10011431900
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Identifying key criteria as predictors of success in social marketing : establishing an evaluation template and grid (ETG)
Robinson-Maynard, Audrey; Meaton, Julia; Lowry, Ray - In: Contemporary issues in social marketing, (pp. 41-58). 2013
Persistent link: https://www.econbiz.de/10011431907
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Social marketing : immunizing against unethical practice
Holden, Stephen S.; Cox, Damian - In: Contemporary issues in social marketing, (pp. 59-75). 2013
Persistent link: https://www.econbiz.de/10011431909
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From reductionism to holism : how social marketing captures the bigger picture through collaborative system indicators
McHugh, Patricia; Domegan, Christine - In: Contemporary issues in social marketing, (pp. 78-94). 2013
Persistent link: https://www.econbiz.de/10011431910
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Decision framing and the role of commitment in social choice : implications for social marketing and communications
Lafreniere, Katherine C.; Deshpande, Sameer - In: Contemporary issues in social marketing, (pp. 95-110). 2013
Persistent link: https://www.econbiz.de/10011431912
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A services approach to social marketing programs
Russell-Bennett, Rebekah; Previte, Josephine; Gallegos, … - In: Contemporary issues in social marketing, (pp. 111-140). 2013
Persistent link: https://www.econbiz.de/10011431916
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Maintaining behavioural change in social marketing : exploring drivers of repeat use of services instrumental to social goals
Schuster, Lisa - In: Contemporary issues in social marketing, (pp. 141-156). 2013
Persistent link: https://www.econbiz.de/10011431927
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Is social norms marketing effective? : a case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matt - In: Contemporary issues in social marketing, (pp. 158-172). 2013
Persistent link: https://www.econbiz.de/10011431933
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OPAL: using a social marketing approach to reducing childhood obesity
Weir, Lisa; Williams, Jo - In: Contemporary issues in social marketing, (pp. 173-194). 2013
Persistent link: https://www.econbiz.de/10011431934