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Journal of macromarketing
Apas Papers
42
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
33
Journal of marketing management : MM
32
Health marketing quarterly
31
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
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NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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1
Marketing systems : a listen, learn, leverage framework
Domegan, Christine
;
Brychkov, Dmitry
;
McHugh, Patricia
; …
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Saved in:
2
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
3
"Give it up!" : a macro-social marketing approach to India's clean cooking fuel access
Jagadale, Sujit Raghunathrao
;
Kemper, Joya
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 433-453
Persistent link: https://www.econbiz.de/10013389047
Saved in:
4
Coming and going in loops : participatory modelling of a system with all its complexity
Brychkov, Dmitry
;
Domegan, Christine
;
McHugh, Patricia
- In:
Journal of macromarketing
42
(
2022
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012802028
Saved in:
5
Disruptive events and associated discontinuities : a macromarketing prescription
Hyman, Michael R.
;
Kostyk, Alena
;
Shabbir, Haseeb A.
- In:
Journal of macromarketing
41
(
2021
)
3
,
pp. 441-448
Persistent link: https://www.econbiz.de/10012593629
Saved in:
6
Toward market orchestration of distributive justice : rearticulation of the integrative justice model for social programs
Deutsch, Ashley
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 507-521
Persistent link: https://www.econbiz.de/10014435064
Saved in:
7
Selling for the social good : a commentary and extension to pedagogy place
Cummins, Shannon
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 328-332
Persistent link: https://www.econbiz.de/10013257886
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