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Segmentation in social marketing : why we should do it more often that we currently do
Kubacki, Krzysztof; Dietrich, Timo; Rundle-Thiele, Sharyn - In: Segmentation in social marketing : process, methods and …, (pp. 1-6). 2017
Persistent link: https://www.econbiz.de/10011557761
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An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Segmentation in social marketing : process, methods and …, (pp. 9-23). 2017
Persistent link: https://www.econbiz.de/10011557771
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The importance of segmentation in social marketing strategy
French, Jeff - In: Segmentation in social marketing : process, methods and …, (pp. 25-40). 2017
Persistent link: https://www.econbiz.de/10011557881
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Changing times for social marketing segmentation
Dibb, Sally - In: Segmentation in social marketing : process, methods and …, (pp. 41-59). 2017
Persistent link: https://www.econbiz.de/10011557884
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How and why segmentation improves ROI
Lee, Nancy R. - In: Segmentation in social marketing : process, methods and …, (pp. 61-74). 2017
Persistent link: https://www.econbiz.de/10011557890
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Segmentation in social marketing : five steps to success
Dietrich, Timo - In: Segmentation in social marketing : process, methods and …, (pp. 77-92). 2017
Persistent link: https://www.econbiz.de/10011557896
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Methods in segmentation
Dolnicar, Sara; Grün, Bettina - In: Segmentation in social marketing : process, methods and …, (pp. 93-107). 2017
Persistent link: https://www.econbiz.de/10011557899
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Segmentation using two-step cluster analysis
Tkaczynski, Aaron - In: Segmentation in social marketing : process, methods and …, (pp. 109-125). 2017
Persistent link: https://www.econbiz.de/10011557906
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Segmenting caregivers to gain insights for social marketing program design
Crespo Casado, Francisco; Rundle-Thiele, Sharyn; … - In: Segmentation in social marketing : process, methods and …, (pp. 143-159). 2017
Persistent link: https://www.econbiz.de/10011557946
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Using segmentation and theory to design better promotion and prevention campaigns : a RECYC-QUÉBEC case study
Boivin, Maxime; Gagné, Emmanuelle; Champagne … - In: Segmentation in social marketing : process, methods and …, (pp. 179-195). 2017
Persistent link: https://www.econbiz.de/10011558071