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Behavioral change starts in the family : the role of family communication and implications for social marketing
Aleti, Torgeir; Brennan, Linda - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 367-386
Persistent link: https://www.econbiz.de/10009411302
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Social marketing and behaviour change: where to from here?
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 331-335). 2014
Persistent link: https://www.econbiz.de/10010477238
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Social change models in social marketing
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 279-316). 2014
Persistent link: https://www.econbiz.de/10010477242
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‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 225-267). 2014
Persistent link: https://www.econbiz.de/10010477246
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Multi-theory models
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 181-198). 2014
Persistent link: https://www.econbiz.de/10010477256
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Socio-cultural ecological models
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 121-147). 2014
Persistent link: https://www.econbiz.de/10010477271
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Emotional models (affective models)
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 79-108). 2014
Persistent link: https://www.econbiz.de/10010477280
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Behavioural models (conative models)
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 41-65). 2014
Persistent link: https://www.econbiz.de/10010477308
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Rational economic models (cognitive models)
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 17-28). 2014
Persistent link: https://www.econbiz.de/10010477315
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Theories and their uses in social marketing
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 7-14). 2014
Persistent link: https://www.econbiz.de/10010477319