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Persistent link: https://www.econbiz.de/10010498505

Social marketing : a pathway to consumption reduction?

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Alcohol consumption among young consumers : a review and recommendations

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Water management information campaigns and protection motivation theory

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Water scarcity, changing climate patterns and polluted water bodies have caused the current global water crisis that is threatening many nations around the world. Despite this significant threat, few academic literature references can be found on promoting changes that focus on saving and...

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Social marketing campaigns aimed at preventing drunk driving : a review and recommendations

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If the noise coming from next door were loud music, you'd do something about It using mass media campaigns encouraging bystander intervention to stop partner violence

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Social marketing for a sustainable environment

Peattie, Sue; Peattie, Kenneth J. - In: The SAGE handbook of social marketing, (pp. 343-358). 2011

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The social marketing mix - a critical review

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Social marketing as transformational marketing in public services : the case of project Bernie

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Marketing social marketing theory to practitioners

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