This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together...

'This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case studies to provide practical guidance on the use of the...

Water scarcity, changing climate patterns and polluted water bodies have caused the current global water crisis that is threatening many nations around the world. Despite this significant threat, few academic literature references can be found on promoting changes that focus on saving and...