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From the periphery to the core : embedding social marketing in the strategic DNA of all social programmes
French, Jeff - In: Contemporary issues in social marketing, (pp. 6-20). 2013
Persistent link: https://www.econbiz.de/10011431898
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Social marketing's contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis
French, Jeff - In: Macro-social marketing insights : systems thinking for …, (pp. 131-148). 2020
Persistent link: https://www.econbiz.de/10012112243
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Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.; Peattie, Sue - In: Journal of business research : JBR 62 (2009) 2, pp. 260-268
Persistent link: https://www.econbiz.de/10003810570
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Business as unusual : the contribution of social marketing to government policymaking and strategy development
French, Jeff - In: The SAGE handbook of social marketing, (pp. 359-374). 2011
Persistent link: https://www.econbiz.de/10009380543
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Social marketing for a sustainable environment
Peattie, Sue; Peattie, Kenneth J. - In: The SAGE handbook of social marketing, (pp. 343-358). 2011
Persistent link: https://www.econbiz.de/10009380547
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The social marketing mix - a critical review
Peattie, Kenneth J.; Peattie, Sue - In: The SAGE handbook of social marketing, (pp. 152-166). 2011
Persistent link: https://www.econbiz.de/10009380680
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Social marketing casebook
French, Jeff; Merritt, Rowena; Reynolds, Lucy - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10009317788
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Social marketing as transformational marketing in public services : the case of project Bernie
Peattie, Sue; Peattie, Kenneth J.; Thomas, Robyn - In: Public management review 14 (2012) 7, pp. 987-1010
Persistent link: https://www.econbiz.de/10009697330
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The importance of segmentation in social marketing strategy
French, Jeff - In: Segmentation in social marketing : process, methods and …, (pp. 25-40). 2017
Persistent link: https://www.econbiz.de/10011557881
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The social marketing paradox : challenges and opportunities for the discipline
Akbar, M. Bilal; Foote, Liz; Lawson, Alison; French, Jeff; … - In: International review on public and non-profit marketing 19 (2022) 2, pp. 367-389
Persistent link: https://www.econbiz.de/10013268087