Narrow search
Showing 1 - 3 of 3
Cover Image
Business as unusual : the contribution of social marketing to government policymaking and strategy development
French, Jeff - In: The SAGE handbook of social marketing, (pp. 359-374). 2011
Persistent link: https://www.econbiz.de/10009380543
Cover Image
Social marketing for a sustainable environment
Peattie, Sue; Peattie, Kenneth J. - In: The SAGE handbook of social marketing, (pp. 343-358). 2011
Persistent link: https://www.econbiz.de/10009380547
Cover Image
The social marketing mix - a critical review
Peattie, Kenneth J.; Peattie, Sue - In: The SAGE handbook of social marketing, (pp. 152-166). 2011
Persistent link: https://www.econbiz.de/10009380680