Narrow search
Showing 1 - 10 of 681
Cover Image
Challenges of marketing management in the non-governmental sector of South-Eastern Europe in the context of global recession
Balog, Antal - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 93-113
During the process of social and economic transition in the SEE countries numerous non-governmental organisations found a fertile ground for their activities. In spite of unstable political and general conditions these organisations have managed to survive and contribute to the creation of...
Persistent link: https://www.econbiz.de/10011540920
Cover Image
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Cover Image
Religiosity and digital piracy : an empirical examination
Casidy, Riza; Phau, Ian; Lwin, Michael - In: Services marketing quarterly 37 (2016) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011452121
Cover Image
Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara; Prendergast, Gerard P.; Ng, Yu Leung - In: Journal of international consumer marketing 28 (2016) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
Cover Image
Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen; Alhabash, Saleem - In: Journal of promotion management : JPM 24 (2018) 4, pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
Cover Image
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming; Struthers, Amy - In: Health marketing quarterly 35 (2018) 2, pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
Cover Image
Islamic marketing practice as a panacea to social marketing criticism
Islam, Mohammad Mominul - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 104-115
Persistent link: https://www.econbiz.de/10011979900
Cover Image
Targeted characteristics and use of socially marketed preventive health goods : evidence from condoms in sub-Saharan Africa
Wilson, Nicholas - In: Applied economics 50 (2018) 52, pp. 5659-5671
Persistent link: https://www.econbiz.de/10012062891
Cover Image
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.; Escalas, Jennifer Edson; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Cover Image
Exploring catholic social teaching in a social marketing context : history, lessons and future directions
Dann, Susan; Dann, Stephen - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 412-424
Persistent link: https://www.econbiz.de/10011623750