//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing-Strategie für den De...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
29,046
Marketingmanagement
3,503
Marketing management
3,269
marketing
2,497
Deutschland
2,420
Theorie
2,399
Theory
2,383
Germany
1,830
Konsumentenverhalten
1,653
Consumer behaviour
1,646
Absatzpolitik
1,588
USA
1,305
Management
1,216
Einzelhandelsbetrieb
1,185
United States
1,176
Strategisches Management
1,154
Marktforschung
1,123
Agribusiness
1,101
Relationship marketing
893
Beziehungsmarketing
890
Werbung
884
Economics
828
Marketingtheorie
813
Marketing theory
760
Markenführung
733
Agricultural and Food Policy
728
Brand management
718
Online-Marketing
659
Market research
656
Demand and Price Analysis
652
Internet marketing
650
Crop Production/Industries
640
Absatz
616
Advertising
610
Innovation
610
Einzelhandel
607
Livestock Production/Industries
602
Food Consumption/Nutrition/Food Safety
581
Vereinigte Staaten
580
Unternehmen
564
more ...
less ...
Online availability
All
Free
8,585
Undetermined
3,751
Type of publication
All
Book / Working Paper
21,761
Article
11,106
Other
523
Journal
456
Type of publication (narrower categories)
All
Article in journal
4,501
Aufsatz in Zeitschrift
4,501
Hochschulschrift
1,668
Aufsatz im Buch
1,645
Book section
1,645
Collection of articles of several authors
1,271
Sammelwerk
1,271
Graue Literatur
1,256
Non-commercial literature
1,256
Thesis
1,191
Lehrbuch
1,049
Textbook
879
Aufsatzsammlung
824
Konferenzschrift
647
Working Paper
600
Dissertation u.a. Prüfungsschriften
592
Bibliografie enthalten
505
Bibliography included
505
Arbeitspapier
494
Case study
347
Fallstudie
347
Conference proceedings
309
Ratgeber
255
Guidebook
234
Congress Report
185
Bibliographie
171
Handbook
171
Handbuch
171
Glossar enthalten
136
Glossary included
136
Wörterbuch
136
Festschrift
122
Article
92
Einführung
84
Fallstudiensammlung
82
Reprint
80
Bibliografie
65
Nachschlagewerk
64
Reference book
64
Amtsdruckschrift
50
more ...
less ...
Language
All
English
14,167
Undetermined
9,631
German
9,111
Hungarian
552
French
180
Russian
113
Polish
92
Spanish
55
Romanian
37
Italian
30
Ukrainian
24
Lithuanian
21
Dutch
21
Portuguese
20
Swedish
19
Finnish
12
Croatian
11
Danish
8
Czech
7
Slovak
6
Turkish
6
Arabic
2
Bulgarian
2
Norwegian
2
Slovenian
2
Serbian
2
Afrikaans
1
Old English (ca. 450-1100)
1
Japanese
1
Kazakh
1
Macedonian
1
Nepali
1
Albanian
1
Chinese
1
more ...
less ...
Author
All
Meffert, Heribert
231
Kotler, Philip
226
Bruhn, Manfred
177
Pepels, Werner
120
Irwin, Scott H.
94
Fritz, Wolfgang
72
Kaiser, Harry M.
68
Belz, Christian
65
Wiedmann, Klaus-Peter
62
Wilson, William W.
62
Good, Darrel L.
61
Homburg, Christian
57
Dichtl, Erwin
56
Bauer, Hans H.
53
Jabbar, Mohammad A.
51
Armstrong, Gary
49
Jayne, Thomas S.
49
Kirchgeorg, Manfred
49
Reinecke, Sven
49
Sheth, Jagdish N.
48
Zerres, Michael P.
47
Tomczak, Torsten
46
Huber, Frank
44
Baker, Michael John
43
Kuß, Alfred
43
McDonald, Malcolm
42
Garcia, Philip
41
Kerin, Roger A.
41
Kreutzer, Ralf T.
41
Diller, Hermann
40
Unger, Fritz
40
Ahlert, Dieter
39
Backhaus, Klaus
39
Brorsen, B. Wade
39
Kleinaltenkamp, Michael
38
Raffée, Hans
38
Griffith, Garry R.
37
Weis, Hans Christian
36
Mitev, Ariel Zoltán
35
Koschnick, Wolfgang J.
34
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Springer Fachmedien Wiesbaden
126
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
95
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
Fördergesellschaft Marketing an der Universität Augsburg
22
International European Forum on Innovation and System Dynamics in Food Networks
22
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
22
EconWPA
20
Agriculture Canada, Government of Canada
19
European Society for Opinion and Marketing Research
19
International Labour Organization (ILO), United Nations
19
more ...
less ...
Published in...
All
SpringerLink / Bücher
398
Journal of Food Distribution Research
208
Journal of business research : JBR
178
Europäische Hochschulschriften / 5
151
Management Science
132
Journal of Agricultural and Applied Economics
130
Springer eBook Collection
128
Industrial marketing management : the international journal for industrial and high-tech firms
117
Journal of marketing
112
European journal of marketing : EJM
96
International Food and Agribusiness Management Review
94
Springer eBook Collection / Business and Economics
91
Journal of retailing
84
Agricultural Economics Reports
80
Amber Waves
80
Management science : journal of the Institute for Operations Research and the Management Sciences
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Lehrbuch
77
Gabler Edition Wissenschaft
75
Journal of marketing management : MM
74
farmdoc daily
74
Journal of marketing education : JME
72
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
Economics Papers from University Paris Dauphine
68
Journal of Agribusiness
65
EB Series
64
Journal of the Academy of Marketing Science
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
61
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Food Security Collaborative Working Papers
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
59
Jahrbuch der Absatz- und Verbrauchsforschung
56
2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
53
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
53
Choices
53
GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
52
more ...
less ...
Source
All
ECONIS (ZBW)
18,049
USB Cologne (EcoSocSci)
7,095
RePEc
6,382
BASE
1,834
EconStor
230
USB Cologne (business full texts)
164
OLC EcoSci
70
Other ZBW resources
18
ArchiDok
4
more ...
less ...
Showing
1
-
10
of
33,846
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Erfolgreiches Einzelhandelsmarketing : Grundlagen und Entscheidungshilfen
Berekoven, Ludwig
-
1995
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000541097
Saved in:
2
Senioren als Zielgruppe : Kundenorientierung im Handel
Kölzer, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000542209
Saved in:
3
Strategische Marketingplanung im Einzelhandel : kritische Analyse spezifischer Planungsinstrumente
Hartmann, Ralph
-
1992
Persistent link: https://www.econbiz.de/10000335351
Saved in:
4
Die Betriebstypeninnovation als Bestandteil der
Absatzpolitik
im Einzelhandel
Kuhlmeier, Arno
-
1980
Persistent link: https://www.econbiz.de/10000068791
Saved in:
5
Die Erfassung und Nutzung von Informationen über den Sortimentsverbund in Handelsbetrieben
Merkle, Erich
-
1981
Persistent link: https://www.econbiz.de/10000072017
Saved in:
6
Bildschirmtext im Einzelhandel : Chancen, Risiken u. künftige Handlungsspielräume für d.
Marketing
Waldbach, Peter
-
1984
Persistent link: https://www.econbiz.de/10000078475
Saved in:
7
Erfolgreiches Einzelhandelsmarketing : Grundlagen und Entscheidungshilfen
Berekoven, Ludwig
-
1990
Persistent link: https://www.econbiz.de/10000092235
Saved in:
8
Absatz- und Beschaffungsmarketing des Einzelhandels : eine Aktionsanalyse
Hansen, Ursula
-
1990
-
2., neubearbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10000093032
Saved in:
9
Einzelhandelsmarketing
Küthe, Erich
-
1980
Persistent link: https://www.econbiz.de/10000039397
Saved in:
10
Marketing
im Einzelhandel : dargestellt am Beisp. d. Einsatzes von Sonderangeboten
Welzel, Klaus
-
1974
Persistent link: https://www.econbiz.de/10000042196
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->