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Engagement in online communities : implications for consumer price perceptions

Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 241-260

Persistent link: https://www.econbiz.de/10011591960

Social media engagement behaviour : a uses and gratifications perspective

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: Journal of strategic marketing 24 (2016) 3/4, pp. 261-277

Persistent link: https://www.econbiz.de/10011591971

Engagement valence duality and spillover effects in online brand communities

Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897

Persistent link: https://www.econbiz.de/10011730673

Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement

Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Contemporary issues in social media marketing, (pp. 102-116). 2018

Persistent link: https://www.econbiz.de/10011715076

The role of social capital in shaping consumer engagement within online brand communities

Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: The handbook of communication engagement, (pp. 491-504). 2018

Persistent link: https://www.econbiz.de/10011871840

Collective empowerment in online communities : conceptualization, scale refinement, and validation

Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 301-317

Persistent link: https://www.econbiz.de/10012483469

Social Media Engagement Behavior : A Framework for Engaging Customers Through Social Media Content

Dolan, Rebecca; Conduit, Jodie; Bentham, Catherine; … - 2022

Purpose – Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational, entertaining, remunerative and relational content on the passive and active...

Persistent link: https://www.econbiz.de/10014084715