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The SAGE handbook of digital marketing
Hanlon, Annmarie (ed.); Tuten, Tracy L. (ed.) - 2022
Persistent link: https://www.econbiz.de/10013350348
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The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer - 2012
Persistent link: https://www.econbiz.de/10009664309
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Internet advertising : theory and research
Schumann, David W. (ed.) - 2007 - Rev. ed.
Persistent link: https://www.econbiz.de/10003321129
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Principles of internet marketing
Hanson, Ward; Hanson, Ward A. - 2000
Persistent link: https://www.econbiz.de/10000670971
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Vertrieb 4.0 : Vertrieb und Marketing in einer digitalen Welt
Biesel, Hartmut H. - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10011544304
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Hacking marketing : agile practices to make marketing smarter, faster, and more innovative
Brinker, Scott - 2016
"Marketing as a discipline has been thoroughly disrupted by digital technologies. The speed of rapidly changing markets … stream of marketing touchpoints is analogous to "continuous deployment" models pioneered by cloud-based services. Quickly … experimenting with new marketing ideas on a small scale is like prototyping and beta testing. Hacking Marketing draws upon some of …
Persistent link: https://www.econbiz.de/10011545604
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Markenkommunikation 2.0 : die Vermittlung emotionaler Marken-Erlebnisse im Web 2.0
Fauser, Simon Georg; Lenhard, Eleonore - 2016
Persistent link: https://www.econbiz.de/10011484955
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Competitive social media marketing strategies
Ozuem, Wilson; Bowen, Gordon - 2016
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--Provided by...
Persistent link: https://www.econbiz.de/10011454383
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Entrepreneurship marketing : principles and practice of SME marketing
Nwankwo, Sonny (ed.); Gbadamosi, Ayantunji (ed.) - 2020 - Second edition
Persistent link: https://www.econbiz.de/10012134383