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Zaltman, Gerald - 2018

Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory

Persistent link: https://www.econbiz.de/10011801704

Planned social change and the diffusion of innovation

Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018

Persistent link: https://www.econbiz.de/10011899968

Zaltman metaphor elicitation technique

Zaltman, Gerald; Venkatesh, Alladi; Hirschman, … - 2018

Persistent link: https://www.econbiz.de/10011899977

Consumer behavior research

Zaltman, Gerald; Barabba, Vincent P.; Johnston, Wesley J.; … - 2018

Persistent link: https://www.econbiz.de/10011900008

Marketing management

Zaltman, Gerald; Maclnnis, Deborah J.; Smith, Daniel C.; … - 2018

Persistent link: https://www.econbiz.de/10011900063

Marketing theory

Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018

Persistent link: https://www.econbiz.de/10011900067

Enterprise and trade in Victorian Britain : essays in historical economics

McCloskey, Deirdre N. - 2010 - Reprinted [der Ausg.] : 2003

Persistent link: https://www.econbiz.de/10009124883