Analyse der nationalen und internationalen Medienbranche aus betriebswirtschaftlicher Sicht Medienteilmärkte Zeitungen, Zeitschriften, Hörfunk, Fernsehen und Internet Fallstudien über die Unternehmensstrategien der größten Wettbewerber Allokationseffizienz der Medienbranche

"This book explores media influence on consumers in a globalized world. It also analyzes popular culture, media, and consumption in disciplines such as sociology, communication, social work, business and international relations"--

"Economists occupy leading positions in many different sectors including central and private banks, multinational corporations, the state and the media, as well as serving as policy consultants on everything from health to the environment and security. Power and Influence of Economists explores...

Making scarcity -- Jean-Laurent Rosenthal: scarcity, language and politics -- Lyla Metha and Amber Huff: untangling scarcity -- Rick Wilk: rethinking the relationships between scarcity, poverty and hunger: an anthropological perspective -- Neil Fromer: renewable energy: a story of abundance and...