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Advertising Age - Data center

Ad Age Group <New York, NY>

The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in four major categories: Marketers/ Advertisers, Media, Agencies, and Salary Surveys.

Persistent link: https://www.econbiz.de/10005843078

Advertising agency-client relations : a strategic perspective

Michell, Paul - 1988

Persistent link: https://www.econbiz.de/10000742446

Emperors of adland : inside the advertising revolution

Millman, Nancy - 1988

Persistent link: https://www.econbiz.de/10000749304

Scale and scope effects on advertising agency costs

Silk, Alvin J.; Berndt, Ernst R. - 1990

Persistent link: https://www.econbiz.de/10000800329

The relationship of advertising expenditures to sales : an anthology of classic articles

Ghosh, Avijit (contributor) - 1986

Persistent link: https://www.econbiz.de/10000696970

Forty years an advertising agent : 1865 - 1905

Rowell, George P. - 1985 - Reprint, orig. publ. New York 1906

Persistent link: https://www.econbiz.de/10000697034

Papers of the American Association of Advertising Agencies : 1927

1985 - Reprint, Orig. publ. New York 1927

Persistent link: https://www.econbiz.de/10000700172

The incumbency reinforcement theory of advertising and profitability

Berg, Gerald Carl - 1984

Persistent link: https://www.econbiz.de/10000689840

Empirical analysis of closed-loop duopoly advertising strategies

Erickson, Gary M. - In: Management science : journal of the Institute for … 38 (1992) 12, pp. 1732-1749

Persistent link: https://www.econbiz.de/10001136385

Effectiveness of fluid milk advertising since the Dairy and Tobacco Adjustment Act of 1983

Ward, Ronald W. - In: American journal of agricultural economics 71 (1989) 3, pp. 730-740

Persistent link: https://www.econbiz.de/10001068515

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