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Prozessmodelle komplexer Kaufentscheidungen des Konsumenten und ihr Aussagewert für das Marketing
Schulz, Roland - 1971
Persistent link: https://www.econbiz.de/10000156822
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Marketing Communications : A behavioral approach to men, messages, and media
Crane, E. - 1965
Persistent link: https://www.econbiz.de/10000675192
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Verbraucherverhalten und Marketing-Logistik
Theuer, Gottfried - In: Jahrbuch der Absatz- und Verbrauchsforschung 19 (1973) 4, pp. 364-372
Persistent link: https://www.econbiz.de/10003693493
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Martketing in Japan : der japan. Konsument u. ausländ. Konsumgüter
Hirschbühl, Fred H. - In: Wirtschaftspartner Japan, (pp. 158-166). 1984
Persistent link: https://www.econbiz.de/10003578930
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"Munch ado about nothing" in the Marketing-Theorie?
Fischer-Winkelmann, Wolf F. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 25 (1973) 12, pp. 813-816
Persistent link: https://www.econbiz.de/10003548265
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Conjoint analysis: a comparative analysis of specification tests for the utility function
Corstjens, Mercel L.; Gautschi, David A. - In: Management science : journal of the Institute for … 29 (1983) 12, pp. 1393-1413
Persistent link: https://www.econbiz.de/10003519022
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Cheating on collusive agreements
Slade, Margaret Emily - 1987
Persistent link: https://www.econbiz.de/10000741514
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Functional form and utility : a review of consumer demand theory
Goldberger, Arthur Stanley - 1987
Persistent link: https://www.econbiz.de/10000742269
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Lexicographic consumer theory
Encarnación, José - 1981
Persistent link: https://www.econbiz.de/10000752908
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Modeling investment behavior in an experimental market
Tietz, Reinhard; Vossebein, Ulrich - 1986
Persistent link: https://www.econbiz.de/10000760449