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This paper models the competition of user networks as a continuous-time Markov process. It presents a dynamic version … competition can be characterized by the coexistence of lock-in regimes and a 'metastable' state - i.e. a state which is a …
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programming. Competition for viewers of the demographics most desired by advertisers implies that programming choices will be … too extreme as broadcasters strive to avoid ruinous subscription price competition, but strong advertising demand may lead … to strong competition for viewers and hence minimum differentiation (“la pensée unique”). Markets (such as newspapers …
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This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...
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An increasingly common practice among media platforms is to provide premium content versions with fewer or even no ads. This practice leads to an intriguing question: how should ad-financed media price discriminate through versioning? I develop a two-sided media model and illustrate that price...
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