Whether we like it or not we all feel that the world is uncertain. From choosing a new technology to selecting a job, we rarely know in advance what outcome will result from our decisions. Unfortunately, the standard theory of choice under uncertainty developed in the early forties and fifties...

Using Discrete Choice Experiments to Value Health and Health Care takes a fresh and contemporay look at the growing interest in the development and application of discrete choice experiments (DCEs) within the field of health economics. The authors have written it with the purpose of giving the...