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Marketing Handbook
Nystrom, Paul H. (ed.); Frey, Albert W. (contributor) - 1954
Persistent link: https://www.econbiz.de/10000608368
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Marketing decisions : a Bayesian approach
Enis, Ben M.; Broome, Charles L. - 1973
Persistent link: https://www.econbiz.de/10000049869
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Strategic marketing cases and applications
Cravens, David W.; Lamb, Charles W. - 1983
Persistent link: https://www.econbiz.de/10000051779
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Marketing
Schewe, Charles D.; Smith, Reuben M. - 1983 - 2. ed
Persistent link: https://www.econbiz.de/10000051781
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Cases in marketing
Greer, Thomas V. - 1983 - 3. ed
Persistent link: https://www.econbiz.de/10000053196
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Promotional strategy : managing the marketing communications process
Engel, James F.; Warshaw, Martin R.; Kinnear, Thomas C. - 1983 - 5. ed
Persistent link: https://www.econbiz.de/10000061671
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Arbeitsbuch zu Marketing-Management
Kotler, Philip - 1975 - 2. Aufl
Persistent link: https://www.econbiz.de/10000077532
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Marketing : Grundlagen der Absatzpolitik; mit Fallstudien Einführung und Relaunch des VW-Golf
Meffert, Heribert - 1986 - 7., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000706848
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Grundlagen und Methoden strategischen Marketings
Lambin, Jean-Jacques - 1987
Persistent link: https://www.econbiz.de/10000716806
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Integrated marketing
James, Bertram George Samuel - 1967
Persistent link: https://www.econbiz.de/10000577338