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Are you with us or against us? : the role of threat and anger in sport sponsorship

Bee, Colleen; King, Jesse; Stornelli, Jason - In: Journal of business research : JBR 124 (2021), pp. 698-707

Persistent link: https://www.econbiz.de/10012494004

Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

Tyler, B. David; Cobbs, Joe; Nichols, Bridget Satinover; … - In: Journal of business research : JBR 124 (2021), pp. 708-719

Persistent link: https://www.econbiz.de/10012494005

The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit

Habitzreuter, Anna Mei; Koenigstorfer, Joerg - In: Journal of business research : JBR 124 (2021), pp. 720-730

Persistent link: https://www.econbiz.de/10012494006

Improving fit perceptions for an incongruent sponsorship : associating a sports property to a brand via analogical articulation

Madrigal, Robert; King, Jesse - In: Journal of business research : JBR 124 (2021), pp. 731-738

Persistent link: https://www.econbiz.de/10012494008

Sports teams heritage : measurement and application in sponsorship

Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769

Persistent link: https://www.econbiz.de/10012494017

The role of fan benefits in shaping responses to sponsorship activation

Dreisbach, Jan; Woisetschläger, David; Backhaus, Christof - In: Journal of business research : JBR 124 (2021), pp. 780-789

Persistent link: https://www.econbiz.de/10012494021

Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport

Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of business research : JBR 124 (2021), pp. 790-799

Persistent link: https://www.econbiz.de/10012494023

The long-run effects of sports club vouchers for primary school children

Marcus, Jan; Siedler, Thomas; Ziebarth, Nicolas R. - 2021

Starting in 2009, the German state of Saxony distributed sports club membership vouchers among all 33,000 third graders in the state. The policy's objective was to encourage them to develop a long-term habit of exercising. In 2018, we carried out a large register-based survey among several...

Persistent link: https://www.econbiz.de/10012494192

The economic determinants of the Olympic performance in communist and post-communist countries

Andreff, Wladimir - In: Comparative economic studies in Europe : a thirty year …, (pp. 377-412). 2021

The chapter first reminds the statist model of sport, its overshooting Olympic performance, and reforms before its … final collapse. Moving towards a market-compatible sport system during the transformational economic crisis was not without …, regional sport specialisation, and a political regime variable taking on board communist and post-communist specificity. A …

Persistent link: https://www.econbiz.de/10012494211

Dynamics and peer effects of brand revenue in college sports

Liu, Zhuping; Duan, Jason A.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 756-771

Persistent link: https://www.econbiz.de/10012494714