Wie versuchen Unternehmen, ihre Entscheidungen gegenüber ihren zentralen Anspruchsgruppen (Shareholder, Arbeitnehmer, Öffentlichkeit etc.) sprachlich zu „verkaufen“? Und wie setzen sie hierzu die ihnen zur Verfügung stehenden öffentlichen Medien der Massenkommunikation...

In practice, questions of ecological company policy deal much more with technical questions than with organisational ones. In many guides for the implementation of an Environmental Management System the development of the organisation that first has to grow into this new task has not yet been...

Despite the medial importance of activities and practises of corporate leadership, the mechanisms of their transmission and their effects have been neglected in prior literature. The goal of this paper is to develop a communications model that reflects the relation of activities and practises of...