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~language:"und"
~subject:"Marketing"
~institution:"Gesellschaft für Konsum-, Markt- und Absatzforschung"
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Durch's Dickicht der Attraktionen : Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb ; Bericht der GfK-Tagung vom 22. Juni 1990 in der Meistersingerhalle Nürnberg
1990
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