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Marketing literature : development and appraisal Robert D. W. Bartels
Bartels, Robert D. W. - 1978 - Reprinted
Persistent link: https://www.econbiz.de/10000683642
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Development of marketing thought : A brief history
Bartels, Robert D. W. - In: Science in marketing, (pp. 47-69). 1965
Persistent link: https://www.econbiz.de/10003482949
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Sociologists and marketologists
Bartels, Robert D. W. - In: Journal of marketing 24 (1959) 2, pp. 37-40
Persistent link: https://www.econbiz.de/10003482963
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Credit management as a marketing function
Bartels, Robert D. W. - In: Journal of marketing 28 (1964) 3, pp. 59-61
Persistent link: https://www.econbiz.de/10001877176
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A model for ethics in marketing
Bartels, Robert D. W. - In: Journal of marketing 31 (1967) 1, pp. 20-26
Persistent link: https://www.econbiz.de/10001877259
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Readings in marketing
Holmes, Parker M. (contributor);  … - 1963
Persistent link: https://www.econbiz.de/10014387838