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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Layton, Roger A."
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Industrial marketing management : the international journal for industrial and high-tech firms
Australasian marketing journal
5
Journal of historical research in marketing
3
Journal of macromarketing
1
Macromarketing - a global focus ; Vol. 1
1
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Measures of structural change in macromarketing systems
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
9
(
1989
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10001078661
Saved in:
2
Diversity in
marketing
system assortments
Layton, Roger A.
;
Duan, Zhirong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
Saved in:
3
When the commons call "enough", does
marketing
have an answer?
Duffy, Sarah
;
Layton, Roger A.
;
Dwyer, Larry M.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
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