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Introduction to the special issue : religion and macromarketing
Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Internationales Marketing
Stahr, Gunter R. - 1993 - 2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10000339838
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Internationales Marketing
Bruns, Jürgen - 2003 - 3., völlig überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001379580
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Internationales Marketing
Stahr, Gunter R. - 1991
Persistent link: https://www.econbiz.de/10014002796
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How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
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Linking subsistence activities to global marketing systems : the role of institutions
Kolk, Ans - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 186-198
Persistent link: https://www.econbiz.de/10010380641