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Marketing, society, and conflict
Levy, Sidney J.; Zaltman, Gerald - 1975
Persistent link: https://www.econbiz.de/10000051812
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Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald; Higie, Robin A. - 1993
Persistent link: https://www.econbiz.de/10000876062
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Metatheory and consumer research
Zaltman, Gerald; Pinson, Christian R.; Angelmar, Reinhard - 1973
Persistent link: https://www.econbiz.de/10000556956
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Relationships between providers and users of market research : the role of personal trust
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 1993
Persistent link: https://www.econbiz.de/10000867282
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Cases in marketing research
Schultz, Randall L. - 1975
Persistent link: https://www.econbiz.de/10000426199
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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Factors affecting the use of market research information : a path analysis
Deshpande, Rohit; Zaltman, Gerald - In: Journal of marketing research : JMR 19 (1982) 1, pp. 14-31
Persistent link: https://www.econbiz.de/10002068560
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald; Coulter, Robin Higie - 2009
Persistent link: https://www.econbiz.de/10003793919
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Consumer researchers : take a hike!
Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003611242
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Marketing : theoretical perspectives on an applied social science
Bonoma, Thomas V. (contributor); Zaltman, Gerald (contributor) - In: American behavioral scientist : ABS 21 (1978) 4, pp. 467-624
Persistent link: https://www.econbiz.de/10003176695