Popma, Popma, W.T.; Waarts, Waarts, E.; Wierenga, … - Erasmus Research Institute of Management (ERIM), … - 2003
New-product announcements (NPAs) have considerable effects on competitors in industrial markets. Several studies have shown that the perceived threat caused by an NPA may trigger severe competitive reactions. Yet it is still unclear how the perception of threat by competitors is related to the...