"Implement the green strategies outlined in the bestselling book Green to Gold While the logic of "going green" is now widely accepted across the business world, many executives want trusted, experience-based advice on how to bring a sustainability lens to day-to-day operations. The...

"What makes your company great today, however, won't necessarily make it great tomorrow. Evolving is critical to long-term corporate performance and health. Humankind's greatest invention isn't the wheel, it is organization: people working together towards a goal that is beyond what can be...

"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to...

Warum Soft Facts die Hard Facts von morgen sind. Je vergleichbarer Produkte und Dienstleistungen werden, desto mehr entscheidet die Unternehmenskultur über den Markterfolg. Gleichzeitig zählen Kulturveränderungen zu den schwersten Change-Vorhaben überhaupt. Winfried Berner zeigt, wie dies...

"Crest the data wave with a deep cultural shift Creating a Data-Driven Culture explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big...