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Trust in the US‐EU Fruit and Vegetable Chain: Do US Exporters Understand EU Importers?

Ameseder, Christoph; House, Lisa; Haas, Rainer; … - International European Forum on Innovation and System … - 2010

Research on organizational and inter‐organizational trust has become an important field in management and marketing …

Persistent link: https://www.econbiz.de/10008853573

Is there Need for more Transparency and Efficiency in Cause‐related Marketing

Langen, Nina; Grebitus, Carola; Hartmann, Monika - International European Forum on Innovation and System … - 2010

relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product …

Persistent link: https://www.econbiz.de/10008853577

Meat Standards Australia as an Innovation in the Australian Beef Production and Marketing System

Griffith, Garry R.; Thompson, John M.; Polkinghorne, Rod; … - International European Forum on Innovation and System … - 2010

Variable eating quality was identified as a major contributor to declining Australian beef consumption in the early 1990s. The primary issue was the inability to predict the eating quality of cooked beef before consumption. A R&D program funded by industry and Meat and Livestock Australia...

Persistent link: https://www.econbiz.de/10008853578

Naturalness and Consumer Choices: The Case of Microfiltered Milk

Coppola, Adele; Verneau, Fabio - International European Forum on Innovation and System … - 2010

Food is a very sensitive area and the most intimate form of consumption. Consumer choice is known to be strongly affected by emotional factors usually not taken into account in economic analysis. At the same time it is clear that such emotional factors can affect consumer behaviour and market...

Persistent link: https://www.econbiz.de/10008853581

The Relationship between Innovation and Marketing in SMEs in the EU Food Sector

Banterle, Alessandro; Cavaliere, Alessia; Stranieri, … - International European Forum on Innovation and System … - 2010

. The literature shows that firms’ market orientation and marketing capabilities are very important for innovation in food … the level of firm innovativeness and the different stages of marketing management process, in order to understand if good … results in marketing management can affect firm innovation. An interactive questionnaire available on the web has been used …

Persistent link: https://www.econbiz.de/10008853584

The Overall Significance of Attributes and Attributes’ Levels on Fresh Fruit Choice

Groot, Etienne; Albisu, Luis Miguel - International European Forum on Innovation and System … - 2010

through marketing actions. It is very important to understand why consumers make elections of fresh fruits in order to …

Persistent link: https://www.econbiz.de/10008853589

Matching Diverse (Quality of) Supply with Market Differentiation Opportunities in the Pork Chain

Trienekens, Jacques H. - International European Forum on Innovation and System … - 2010

Currently, in most pork chains there is still a mismatch between delivered quality and expected quality, leading to unsatisfied customers and value losses because products are not sold against the best possible price. Differentiation of quality of pork starts already in the breeding stage,...

Persistent link: https://www.econbiz.de/10008853591

Soybean Production in Brazil: Main Determinants of Property Sizes

Silvestrin Zanon, Raquel; Saes, Maria Sylvia Macchione - International European Forum on Innovation and System … - 2010

Economies of scale are present in soybean production. In Brazil, the two largest producing regions have properties with different dimensions. In particular, the average size of properties in the South is much smaller than those in the country´s Mid‐West region. This study analyzes the...

Persistent link: https://www.econbiz.de/10008853595

Innovation Trajectories in Honduras’ Coffee Value Chain? ‐ Public and the Private Influence on the Use of new Knowledge and Technology among Coffee Growers ‐

Fromm, Ingrid; Hartwich, Frank; Romero, Gustavo - International European Forum on Innovation and System … - 2010

coffee production and marketing. The results suggest that there are significant differences in the way that various providers …

Persistent link: https://www.econbiz.de/10008853601

Value Creation Strategies in Credence Food Productions: The Case of Organic Farming in Italy

Pascucci, Stefano; Capitanio, Fabian; Del Giudice, Teresa - International European Forum on Innovation and System … - 2010

development measures and agro‐environmental schemes), direct marketing (i.e. short‐chains, on‐farm businesses, agro‐tourism), on …‐farm processing and being a member of a marketing and/or processing cooperative. We use data from the 2006 Italian FADN (Farm …

Persistent link: https://www.econbiz.de/10008853616