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~subject:"Consumer/Household Economics"
~subject:"Advertising"
~institution:"Associazione Italiana di Economia Agraria e Applicata - AIEAA"
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Marketing : an introd. text
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Better communication for successful food technology development: A Delphi study
Ragona, M.
;
Raley, M.
;
Sijtsema, S.J.
;
Frewer, L.J.
-
Associazione Italiana di Economia Agraria e Applicata - …
-
2013
Despite developments in technology, design and
marketing
, many new food products are not successfully commercialised …
Persistent link: https://www.econbiz.de/10010879193
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