Context: Adolescence is the training ground for adult life. In a relatively short period, the adolescent will undergo a metamorphosis. During the high school years, the majority of adolescents move from persistent dependence to true independence, from logical thinking to abstract, complex and...

This research aims to understand the impact of young consumers' luxury motivations on their attitude towards sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was conducted to achieve this, and a theoretical model was...

The purpose of this research was to assess the effects of entrepreneurship leadership on youth's entrepreneurial intentions in Gauteng province, South Africa. To test this relationship and attempt to answer the research question, "To what extent does entrepreneurship leadership influence youth...