This article is makes use of fieldwork to discuss and analyse a Norwegian product development project aimed at developing workwear for women in male dominated manual occupations. Making use of ethnographic methods and analysis can be valuable in showing how users’ experiences and practices can...

Introduction : Blessed are the cheese makers? Catholic liberation, social capital, women, and neoliberalism in contemporary Ecuador -- Why Catholic women make cheese -- Reproducing women : gendered social capital in local contexts -- Marketing the domestic church -- Las Juanes : charismatic...

"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and...

"Studies on free trade zones (FTZ) work contend that employment at transnational factories does not empower women in the long term. While I agreed that the economic and social power attained seem to diminish once women stop working, I wondered what happened to the oppositional consciousness, new...