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Filetierte Marke
Höhmann, Ingmar - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 4, pp. 66-67
Persistent link: https://www.econbiz.de/10009722352
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Hüter des Wissens
Cauz, Jorge - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 4, pp. 58-64
Persistent link: https://www.econbiz.de/10009722353
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Encyclopædia Britannica's president on killing off a 244-year-old product
Cauz, Jorge - In: Harvard business review : HBR 91 (2013) 3, pp. 39-42
Persistent link: https://www.econbiz.de/10009724087