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Purpose: Innovation, including product, process, marketing, and organizational innovation within a firm, is considered … as one of essential component for surviving and growing. These innovation activities create value and competitive … advantages for successful organizations; therefore, understanding the organization's overall innovation is the first and foremost …
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How industrial companies in Germany's critically important investment goods sector are deploying new technological and organizational production concepts to adapt to competitiveness challenges, new market requirements, environment¤al demands, and policy pressures is examined in this book. It...
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