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~type_genre:"Aufsatz im Buch"
~isPartOf:"Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility"
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
The handbook of political economy of communications
25
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
12
Political economies of the media : the transformation of the global media industries
12
The right to tell : the role of mass media in economic development /The World Bank
10
Media Governance in Europa : Regulierung - Partizipation - Mitbestimmung ; [internationales Symposion im Juni 2009 in Hamburg unter dem Titel Media goverance in Europe - regulation, participation, codetermination]
8
The media industries and their markets : quantitative analyses
8
Medien im Marketing : Optionen der Unternehmenskommunikation
6
The global public relations handbook : theory, research, and practice
6
Advertising and violence : concepts and perspectives
5
Digital peripheries : the online circulation of audiovisual content from the small market perspective
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Kellogg on advertising & media : the Kellogg School of Management
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Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
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Die Ökonomie des Sports in den Medien
4
Globalizing communications
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Innovation durch Kommunikation : Kommunikation als Innovationsfaktor für Organisationen
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Media and convergence management
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Public Relations : ein Handbuch
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Baltic media in transition
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Corporate crime: issues of definition, construction and research
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Embracing diversity in organisations : 7th International OFEL Conference on Governance, Management and Entrepreneurship : 5th - 6th April 2019, Dubrovnik, Croatia
3
Gesellschaft - Moderation & Präsentation - Medientechnik
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Handbook of media economics ; Volume 1B
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Handbuch Medienmanagement
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Handbuch Unternehmenskommunikation
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Handbuch Verbandskommunikation
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Mediating business : the expansion of business journalism
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Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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New media and public relations
3
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
3
Structural change in transportation and communications in the knowledge society
3
Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
3
The Oxford handbook of information and communication technologies
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The Routledge companion to advertising and promotional culture
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Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
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A research agenda for media economics
2
Advertising in developing and emerging countries : the economic, political and social context
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CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
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Consumer psychology in a social media world
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Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
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2
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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3
CSR as "integrity management" in the media industry : an investigation of the top three media organisations from Germany, Austria and Switzerland
Koinig, Isabell
;
Bausch, Anika
;
Karmasin, Matthias
- In:
Media and change management : creating a path for new …
,
(pp. 311-330)
.
2022
Persistent link: https://www.econbiz.de/10013167395
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