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Choose wisely : individual and situational influences on the effectiveness of social media
Green, Melanie C.; Clark, Jenna - In: Consumer psychology in a social media world, (pp. 154-168). 2016
Persistent link: https://www.econbiz.de/10011586399
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Online violent media consumption in adolescents : an exploratory study
Patarapongsant, Yupin; Woraphiphat, Issariya - In: Consumer psychology in a social media world, (pp. 254-264). 2016
Persistent link: https://www.econbiz.de/10011587908
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Managing brands in an ever-changing media environment
Langner, Tobias; Klinke, Tobias - In: Media and change management : creating a path for new …, (pp. 143-168). 2022
Persistent link: https://www.econbiz.de/10013167342
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022
Persistent link: https://www.econbiz.de/10013167353
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CSR as "integrity management" in the media industry : an investigation of the top three media organisations from Germany, Austria and Switzerland
Koinig, Isabell; Bausch, Anika; Karmasin, Matthias - In: Media and change management : creating a path for new …, (pp. 311-330). 2022
Persistent link: https://www.econbiz.de/10013167395