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Evidence items as signals of marketing competencies and workplace readiness : a practitioner perspective
Honea, Heather; Castro, Iana A.; Peter, Paula - In: Journal of marketing education : JME 39 (2017) 3, pp. 145-161
Persistent link: https://www.econbiz.de/10011791314
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An online project-based competency education approach to marketing education
Ye, Christine; Van Os, Jerry; Chapman, Dick; Jacobson, Dax - In: Journal of marketing education : JME 39 (2017) 3, pp. 162-175
Persistent link: https://www.econbiz.de/10011791315
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Developing pedagogical competence : issues and implications for marketing education
Madhavaram, Sreedhar; Laverie, Debra A. - In: Journal of marketing education : JME 32 (2010) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10003997713
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Marketing education for the next four billion : challenges and innovations
Rosa, Jose Antonio - In: Journal of marketing education : JME 34 (2012) 1, pp. 44-54
Persistent link: https://www.econbiz.de/10009548684
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Ethics, corporate social responsibility, and sustainability education in AACSB undergraduate and graduate marketing curricula : a benchmark study
Nicholls, Jeananne; Hair, Joseph F.; Ragland, Charles B.; … - In: Journal of marketing education : JME 35 (2013) 2, pp. 129-140
Persistent link: https://www.econbiz.de/10010204794
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Sales education and Training 2.0
Peltier, James; Deeter-Schmelz, Dawn R. - In: Journal of marketing education : JME 42 (2020) 3, pp. 195-197
Persistent link: https://www.econbiz.de/10012391629
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Special issue: sales education and Training 2.0
Peltier, James (ed.); Deeter-Schmelz, Dawn R. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012391683