How do subsidiaries respond to normative demands from both their headquarters and local external constituents? We propose that subsidiaries pay varying levels of attention to either demands depending on their peers' norm-conforming behavior, resulting in heterogeneous practice implementation. We...

A crucial prerequisite for the success of development interventions is their uptake in the targeted population. We use the setup of an intervention conducted in Indonesia and Pakistan to investigate dis-/incentivizing factors for program’s uptake and support. Making use of a framework grounded...