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~isPartOf:"Journal of marketing communications"
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Consumer behaviour : a practic...
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Consumer behaviour
300
Konsumentenverhalten
300
Advertising effects
134
Werbewirkung
134
Advertising
97
Werbung
95
Brand image
75
Brand management
75
Markenführung
75
Markenimage
75
Internet marketing
74
Online-Marketing
74
Social Web
47
Social web
47
Marketing management
34
Marketingmanagement
34
Viral marketing
34
Virales Marketing
34
Brand
32
Markenartikel
32
Beziehungsmarketing
26
Relationship marketing
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advertising
24
Corporate Social Responsibility
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Corporate social responsibility
23
Emotion
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social media
18
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13
Perception
13
Personality psychology
13
Persönlichkeitspsychologie
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purchase intention
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Öko-Marketing
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Online retailing
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Online-Handel
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brand attitude
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
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4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Boerman, Sophie C.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
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Flavián Blanco, Carlos
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Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
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Jain, Varsha
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Joireman, Jeff
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Ju, Ilyoung
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Jung, A-Reum
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Kim, Taemin
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Laroche, Michel
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Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
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Journal of marketing communications
Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
724
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
436
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
383
SpringerLink / Bücher
372
The journal of brand management : an international journal
356
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Journal of retailing
303
Tourism management : research, policies, practice
301
Cogent business & management
300
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Journal of the Academy of Marketing Science
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
263
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
261
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
300
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1
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
2
Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša
;
Lah, Marko
;
Jančič, Zlatko
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
Saved in:
3
Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.
;
Steffes-Hansen, Sara
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
Saved in:
4
Marketing sustainability : use of information sources and degrees of voluntary simplicity
Oates, Caroline
;
McDonald, Seonaidh
;
Alevizou, Panayiota
; …
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 351-365
Persistent link: https://www.econbiz.de/10003788447
Saved in:
5
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
6
Sport sponsorship, team support and purchase intentions
Smith, Aaron
;
Graetz, Brian
;
Westerbeek, Hans
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 387-404
Persistent link: https://www.econbiz.de/10003788457
Saved in:
7
Improving incongruent sponsorships through articulation of the sponsorship and audience participation
Coppetti, Caspar
;
Wentzel, Daniel
;
Tomczak, Torsten
; …
- In:
Journal of marketing communications
15
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003820476
Saved in:
8
Effects beyond click-through : incidental exposure to web advertising
Yoo, Chan Yun
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 227-246
Persistent link: https://www.econbiz.de/10003897662
Saved in:
9
Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton
;
Paswan, Audhesh
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 247-265
Persistent link: https://www.econbiz.de/10003897663
Saved in:
10
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
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